The speakers are currently in request. So far they are confirmed you will find at this point.
- Marc Rüsing Amazics (eine Unit der Performics)
- Petra Schmidt Amazics (eine Unit der Performics)
- Jennifer Bölitz Performics
- Benjamin Locher Telefónica Deutschland
- Martin Röttgerding Bloofusion
- Andreas Rau Facebook Germany
- Philipp Mainka Sixt
As business director at Amazics Marc takes care of the strategic orientation and further development of the Amazon marketing team as well as consulting and development of the customers in this area. With more than eight years of experience in online marketing, including nearly four years at Google, as well as jobs at Bazaarvoice, Adtelligence and his own projects, he additionally offers extensive expertise in the field of performance marketing. Based on his channel-wide experience, he also concentrates on the topic of business development and strategic consulting for existing and new customers. In his spare time, he enjoys playing tennis, hiking or cooking with family and friends.
With almost 10 years of experience in online marketing and the support of various clients in the areas of SEA, affiliate marketing and social media, Petra Schmidt is an expert in the field of marketplace marketing within the agency Performics. Schmidt takes care of the strategic orientation and further development and optimization of all marketplace activities in the field of paid and organic searches.
Assorted vendors have already been able to improve their sales in online marketplaces by strategically consulting and optimizing campaigns through Performics. In addition to the daily business, Petra Schmidt is responsible for product development, automation and tool development.
Jennifer Bölitz is a senior SEA consultant and leads the PPC team of Performics in Berlin. With more than 1600 employees in 41 countries Performics belongs to the top 3 performance marketing agencies worldwide. The Berlin native made the move from online gaming to online marketing. Since 2012, Jennifer has been working at the online marketing agency and was involved in the setup of the Berlin PPC team. Her focus lies on the strategic consultation and support of well-known brands for the German and the international market. Due to her numerous audits and account optimizations, Jennifer is a versatile SEA expert and likes to share her knowledge as an author and speaker, e.g. at SEAcamp, ADworld Experience, and PPC Masters.
Seminars: SEA for Advanced
Benjamin Locher is an online performance manager at Telefónica Deutschland, the biggest wireless carrier in Germany. He is responsible for the SEA activities of the Telefónica brands o2, BASE, Blau and simyo. After his studies in International Business and Information Management at the Maastricht University, Benjamin started his career at Google in Dublin. There he advised successful German start-ups and supervised their online marketing activities via Google. Before switching to the telecommunication industry, Benjamin co-built the online marketing department at the e-commerce start-up Springlane as head of SEA.
As Head of SEA, Martin Röttgerding is responsible for search engine advertising at the online marketing agency Bloofusion, which specialises in SEO and SEA. He is an expert for Google AdWords and as PPC Geek he likes to test the limits of the system. In Germany he writes regularly about current developments in the Bloofusion-Blog as well as in the magazine Suchradar. Martin also runs the English-language blog PPC-Epiphany.com, which covers advanced SEA topics.
With his Google shopping strategy, in which campaigns are segmented according to search queries in order to isolate particularly valuable brand and product terms, Martin has also gained international recognition. It is also known internationally for the widely used AdWords script “Quality Score Tracker”.
Martin is a regular speaker at national and international conferences (e. g. SMX, PPC Masters, SEAcamp, Heroconf).
Conference: Making AdWords 10 times better
As Head of Media Agencies at Facebook Germany, Andreas Rau and his team are responsible for the consulting and strategic development of leading agency partners. Prior to joining Facebook, he held various executive positions at uniquedigital (now SYZYGY Media), United Internet Media and Yahoo! Europe for strategy, innovation, implementation and technology with focus on programmatic and social advertising, yield management and performance marketing.
Conference: Session 5: Facebook
There are a lot of tasks in SEA campaign management, which have to be done manually and take a lot of time. However, some of them can be automated using tools. The best example here is AdWords Scripts. However, there are many limitations that make it difficult to work on a large scale.
So why not work with the Google Cloud right away? This has few limitations and is also inexpensive.
Sixt will use three application examples to show how they work in the Google Cloud and what processes could be automated in the SEA. It covers Google BigQuery, Google App Scripts and Google Datastudio in more detail.