Seminars

PPC Masters»Seminars

On February 21st 2018, in our four-hour long seminars, online marketing experts will give you helpful tips to selected PPC topics. The number of participants per seminar is limited to 25 to ensure an added value for each participant.

PPC Masters 2018 Seminars

Time
Seminar Nr. 1
Seminar Nr. 2
08:00 - 09:00
registration
09:00 - 13:00
13:00-14:00
networking lunch
Time
Seminar Nr. 3
Seminar Nr. 4
14:00-18:00
18:00-19:00
drinks & networking

PPC Masters 2018 Seminars

Seminar 1: SEA for Advanced

09:00 - 13:00
Seminar Nr. 1
❌   Beginner
✔   Advanced
❌   Expert

The advanced seminar is aimed at users with an initial experience of SEA and who want to expand and deepen their knowledge about paid search ads. Jennifer Bölitz provides advanced knowledge on setup, optimization, and account management. This includes different structuring approaches, special campaign types (remarketing, DSA, YouTube), various forms of manual bid adjustments via Excel, rules and scripts, testing processes, automation, and project management. In addition, the focus is on current topics, such as news and beta-related information, early-funnel approaches as well as mobile strategies. In addition to deep professional insights, the seminar also provides practical advice, which participants can then try out as "wins" in their own account. In addition, the event provides space for the participants' questions


Seminar 2: Google Shopping – Successful Selling Products Online

09:00 - 13:00
Seminar Nr. 2

Simply inserting products into Google AdWords to make them appear while shopping? We will show you how this works best. The seminar by Jennifer Bölitz covers all areas of Google Shopping: setup, optimization, and any relevant practices. In this process, the creation and optimization of the product data is handled via feed before it is transmitted to the Merchant Center. If the data is here, it is necessary to create appropriate structures in AdWords. For this purpose, there are various ways and possibilities with feed data and prioritization. Once the structure is created, the evaluation of the search queries, bids, continuous tests and extensions offer the opportunity to improve the performance steadily. Using practical examples, the workshop provides insights into different approaches and provides suggestions for the design of new campaigns. You’ll also find inspiration for the improvement of existing shopping ads.


Seminar 3: Automation in SEA

14:00-18:00
Seminar Nr. 3


Seminar 4: With Holistic Amazon Management for Maximum Performance

14:00-18:00
Seminar Nr. 4
✔   Beginner
✔   Advanced
❌   Expert

  • Introduction - Introduction
    • Importance of Amazon in online commerce in Germany & other countries
    • Areas that should be covered/attended to when working with and on Amazon
    • Interaction of the areas for optimal performance on Amazon
  • MPA (Marketplace Advertising)
    • AMG, AAP, AMS (incl. AMS Stores) & other (individual) advertising measures
    • Excursion: Traffic Blast (Offpage Optimization)
  • MPO (Marketplace Optimization)
    • Content optimization on Amazon incl. review management
  • MPI - incl. ideal typical setup which tools are currently available to the market in the Amazon area and how they can and should be used
  • Vendor management (negotiations & dealings with Amazon)
  • Conclusion and exemplary approach to the issues discussed