Conference

PPC Masters»Conference

For one day, we will bring the accumulated experience of 16 speakers to Berlin – sharing their knowledge of PPC, SEA and AdWords over two sessions.

Look forward to these following topics in february:

  • Adwords
  • Twitter
  • Facebook
  • LinkedIn / Xing
  • Feedmanagement / Google Shopping
  • Affiliate
  • Amazon
  • Bing
  • Analytics
  • Automation
  • General PPC (international, remarketing, case studies, excel)

(subject to change)

PPC Masters 2018

Time
Track 1
Track 2
08:00 - 09:00
Registration
09:00 - 09:30
Welcoming Adress
09:45 - 10:30
10:45 - 11:30
11:45 - 12:30
12:30 - 13:30
Lunch Buffet
13:30 - 14:15
Session 8: Bing
Speaker tba
14:30 - 15:15
15:15 - 15:45
Coffee break
15:45 - 16:30
16:45 - 17:30
17:45 - 18:15
From 6:15 pm
Get together & networking

PPC Masters 2018

Making AdWords 10 times better

09:45 - 10:30
Track 1

Ad testing cannot be left to Google, the industry agrees. That's why ads are placed interchangeably to determine statistically-significant winners. What has been generally accepted as the ideal solution for a decade is well-founded and sounds impressive, but in reality, it is nonsense. In his lecture, Martin Röttgerding shows why we are deceiving ourselves with this kind of ad testing. Using data and experiments, he demonstrates where widespread best practices can be proven to lead to wrong results and why they are generally doomed to failure. As an alternative, it presents a simpler approach that allows advertisers to achieve better results with less effort.


Session 2: Analytics

09:45 - 10:30
Track 2


Amazon Marketing Services (AMS): Creation, data interpretation & optimization for optimal campaign results

10:45 - 11:30
Track 1
❌   Beginner
✔   Advanced
❌   Expert

  • Introduction to the possibilities with AMS
  • Approaches and possibilities for campaign setup
  • Strategic and tool-supported possibilities in the area of reporting, analysis and optimization according to target KPIs
  • Excursion: Brand Stores


Session 4: Feedmanagement & Google Shopping

10:45 - 11:30
Track 2


Session 5: Facebook

11:45 - 12:30
Track 1


Session 6: Xing & LinkedIn

11:45 - 12:30
Track 2


Session 7: Twitter

13:30 - 14:15
Track 1


Session 8: Bing

13:30 - 14:15
Track 2


Session 9: Affiliate

14:30 - 15:15
Track 1


Session 10: Remarketing

14:30 - 15:15
Track 2


Session 11: Excel

15:45 - 16:30
Track 1


Session 12: International

15:45 - 16:30
Track 2


Session 13: Case Study

16:45 - 17:30
Track 1


Session 14: Case Study

16:45 - 17:30
Track 2


The Perfect Symbiosis: SEA and SEO

17:45 - 18:15
Track 1

The user doesn't care if he clicks on a paid or organic result, he just wants to reach the goal. For this reason, search engine marketing must be considered holistically if the maximum success is to be achieved. However, the reality is still far too often isolated optimizations for SEO and SEA. In this session, Désirée will show you how to use the symbiosis of SEO and SEA in a simple way to make strategic decisions. And to manage budgets more effectively.


Sixt – Automation in the SEA by using Google Big Query

17:45 - 18:15
Track 2

There are a lot of tasks in SEA campaign management, which have to be done manually and take a lot of time. However, some of them can be automated using tools. The best example here is AdWords Scripts. However, there are many limitations that make it difficult to work on a large scale. So why not work with the Google Cloud right away? This has few limitations and is also inexpensive. Sixt will use three application examples to show how they work in the Google Cloud and what processes could be automated in the SEA. It covers Google BigQuery, Google App Scripts and Google Datastudio in more detail.