On February 15th 2017, in our four-hour long seminars, online marketing experts will give you helpful tips to selected PPC topics. The number of participants per seminar is limited to 25 to ensure an added value for each participant.
Choose between the following topics: SEA for Beginners, Google Shopping, Excel and SEA for Advanced!
Google AdWords ads are more prominently placed in Google search results every year, making them one of the main pillars of online marketing. SEA ads with Google AdWords can generate a lot of revenue but also cost a great deal of money. The good news: success is measurable, and the campaigns can be evaluated and optimized using key figures, so that the switching of the advertisements for you does not become a financial trap. This SEA seminar for beginners is aimed at AdWords newcomers and marketing generalists, as well as those with first-time experience who want to build up their accounts, optimize them, or better understand their agency's work. Basics are covered, such as the research of relevant keyword lists and ad creation, as well as tips and tricks for optimization, and account structuring. The focus of the seminar is on the search ads, but also display ads, YouTube ads and Google Shopping ads (PLAs) are mentioned.
Simply inserting products into Google AdWords to make them appear while shopping? We will show you how this works best. The seminar by Jennifer Bölitz covers all areas of Google Shopping: setup, optimization, and any relevant practices. In this process, the creation and optimization of the product data is handled via feed before it is transmitted to the Merchant Center. If the data is here, it is necessary to create appropriate structures in AdWords. For this purpose, there are various ways and possibilities with feed data and prioritization. Once the structure is created, the evaluation of the search queries, bids, continuous tests and extensions offer the opportunity to improve the performance steadily. Using practical examples, the workshop provides insights into different approaches and provides suggestions for the design of new campaigns. You’ll also find inspiration for the improvement of existing shopping ads.
Excel lovers listen up! In this seminar we don’t focus on basics, but reports and pivot, which make the PPC process considerably easier. How do you optimize and accelerate work or analysis processes? Which Excel reports bring important insights into the performance, and which optimization measures can be derived from it? How to create report templates and evaluate large amounts of data? In my seminar, I answer these questions using concrete PPC application examples with real account data – be inspired!
The advanced seminar is aimed at users with an initial experience of SEA and who want to expand and deepen their knowledge about paid search ads. Jennifer Bölitz provides advanced knowledge on setup, optimization, and account management. This includes different structuring approaches, special campaign types (remarketing, DSA, YouTube), various forms of manual bid adjustments via Excel, rules and scripts, testing processes, automation, and project management. In addition, the focus is on current topics, such as news and beta-related information, early-funnel approaches as well as mobile strategies. In addition to deep professional insights, the seminar also provides practical advice, which participants can then try out as "wins" in their own account. In addition, the event provides space for the participants' questions. This seminar to deepen the acquired knowledge is recommended after the beginners' workshop which will be held prior.