Speaker

PPC Masters»Speaker
  • Kerstin Müllejans

    Kerstin works as a consultant for search and advertising at lunapark in Cologne. lunapark is a digital marketing agency and specializes in search (SEO), advertising (SEA) and web analytics. After her master’s degree in Marketing at Leeds Beckett University (UK) and a 2-year-job as an online marketing all-rounder, Kerstin specialized in SEA and since 2013, has been responsible for projects of different sizes and industry areas at lunapark as a SEA expert. Kerstin supports and advises her customers regarding the campaign strategy and optimization and gives workshops and webinars on a regular basis. Kerstin’s daily work involves the systematic analysis of the success of projects and campaigns with the help of Google Analytics.

    Session: Kampagnen besser bewerten und steuern mit Google Analytics und Tag Manager

  • Rod Richmond

    Rod has been working full time in PPC for six years now, for agencies in the UK and US. He founded Clean Digital, a specialist PPC agency, in Edinburgh in 2012. Here he looks after campaigns for a variety of clients in the UK and US. Rod has spoken at Hero Conf 2014 in Austin, and his recent areas of focus are Google Shopping and using the AdWords API for tool development.

    Session: Query Power: Breaking Down Search Queries to Improve our Keywords

  • Jennifer Bölitz

    Jennifer Bölitz is an online marketing manager and SEA expert at PerformicsAKM3 GmbH. The online marketing agency advises companies in the fields of SEO, SEM, SMM and reputation management and is specialized in international link marketing. Jennifer has been at AKM3 (now PerformicsAKM3) since 2012 and was significantly involved in building up the SEA team there which she has been leading ever since. Her heart beats for the operative craft as well as analytic-creative strategies to constantly enhance customers’ accounts. Born and bred in Berlin, Jennifer worked in the maintenance of online games before joining online marketing and continues to passionately conduct her own browser game in her free time. Because of her SEA expertise, Jennifer is a regular speaker at industry events e.g. SEAcamp. During her masters, Jennifer had already begun working in the field of marketing at Berlin Heart and Infopark.

    Session: Google AdWords Strategien für die häufigsten Challenges

  • Tony Hrnek

    Tony Hrnek is co-founder and CEO of Finch in Switzerland. Finch is an international SAAS+ company that is specialized in analytic PPC optimization for ecommerce companies. Automatization is the key to success, that’s why Finch has automated more than any other players on the market. Prior to his time at Finch, Tony was account director and a board member at Wirz BBDO and Lowe. There he was responsible for national and international accounts. Tony holds an executive MBA marketing degree of the University of Applied Sciences in Business Administration Zurich and the University of Darden/USA. Due to his longstanding marketing experience, Tony has considerable expertise in the fields of marketing strategy and AdWords profitability.

    Session: Kampagnenstruktur Konzepte - Warum wir unsere Kampagnen für Maschinen bauen sollten

  • Mark Burns

    Mark is a multi-market digital specialist with expertise in paid search across EMEA and APAC markets. He has spent the past 8 years working both agency and client side and currently is a Digital Business Director at Performics UK, the leading provider of performance marketing services and technological solutions in the SEM industry. At Performics, Mark currently manages a cross-channel team with emphasis on PPC for a number of direct response clients in UK and Europe. Mark’s portfolio includes a series of household names including Staples EMEA. Prior to his role at Performics, Mark was the Head of Digital for 4 years at Wordbank Marketing – an international marketing agency based in London. Here he created global digital strategies for multinational corporations across retail, software and travel.

    Session: Unique user behaviours across markets that need to be considered when doing international PPC

  • Florian Marlin

    Florian Marlin is a digital native, web marketing expert and PPC focused. After working for Yahoo! and then in an agency, he was working for the client side as a Head of Digital. Author of a French PPC dedicated book and a specialized blog, he is also a SEM teacher in different business schools.

    Session: Launch and advanced optimization of Google Shopping campaigns

  • Ian Miller

    With a lengthy career spanning digital media, traditional publishing and online marketing, Ian is CEO of independent agency Crafted. A well-respected figure within the digital marketing community, Ian is a regular public speaker and frequently shares his insights at digital industry events, including those run by the Chartered Institute of Marketing (CIM), the Institute of Direct and Digital Marketing (IDM) and BrightonSEO. Ian regularly delivers external digital training courses and workshops and is a genuine thought-leader in the digital space.

    Session: Using alternative data sets to drive SEA success: Where advertisers can look to generate advanced insights

  • Lukasz Zelezny

    Lukasz Zelezny is the head of organic acquisition at uSwitch.com, a UK based price comparison website with offices in London. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person, he spends lots of his time keeping up to date with the changes in the technology of online marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel. He is a graduate from the Silesian University of Technology with a BA in marketing.

    Session: Effective visits like a sir

  • Matthias Fuchs

    Matthias Fuchs leads the Search Engine Advertising department of Zalando. He has over ten years of experience in internet marketing and PPC advertising with focus on internationalization. Prior to joining Zalando in 2014 he headed up the online marketing departments of Zooplus and Planet Sports.

    Session: Drive App Downloads and App Engagement in Google Search

  • Marc Rüsing

    As a director SEA at PerformicsAKM3, Marc is responsible for the strategic direction and the further development of the SEA teams as well as customer consulting and development in the field of SEA. With more than 8 years of work experience in Online Marketing, including working at Google for almost 4 years as well as work stations at Bazaarvoice, Adtelligence and his own projects, Marc offers valuable SEA knowledge and extensive expertise in Performance Marketing. Due to his wide ranging experience he is additionally in charge for the business development and strategic consulting of both existing and new clients. In his free time he likes to play tennis, go hiking and cook with his friends and family.

    Session: Google AdWords Strategien für die häufigsten Challenges

  • Steen Rasmussen

    One of Europe’s leading digital marketing analysts with more than 15 year of practical experience whom the last two years have been globally nominated as Practitioner of the Year by The Digital Analytics Association for his work for clients such as Danfoss, Microsoft, Sixt and VisitDenmark. As a renowned international speaker he have shared this thoughts and insights on how to organize and ensure a positive return on marketing through analytics in places ranging from Silicon Valley and New York to Budapest and Barcelona. He is also one of just 250 active trainers in the Google Partner Academy Trainer program globally, selected to train Googles partners in Googles products.

    Session: Really intelligent remarketing

  • Mads Bøgh

    Digital data-driven pioneer specializing in exploring the different PPC marketing platforms to make them perform to the full extent of the possibilities and at the same time a dedicated advisor to his clients focusing on making the complex accessible for all. Mads is certified in the full Google suite and brings a practical hands on approach, a natural talent for digital marketing and experience from some of the biggest clients in the Nordics. People attending his sessions leave both well-educated and well-entertained.

    Session: Really intelligent remarketing

  • Ben Harper

    Ben Harper is co-founder at Datify, a data driven marketing company based in the UK. Datify specialise in insight led strategies focussed on driving ROI for a range of clients. With a lot of experience in the search & social channels, Datify use a range of market leading tools and data suppliers, as well as their own bespoke technology to mine valuable insight for clients. This allows for intelligence led decision making, better performance measurement, and stronger results from highly optimised campaigns. Ben’s started out in his career as an Intelligence Analyst in the Police force, before moving into business analysis in companies and marketing agencies. Ben has worked on clients such as the British Government, Coca Cola and more in the social media and paid search arenas – running successful campaigns across a wide range of platforms.

    Session: Instagram advertising – The power of being an early adopter

  • Carlo Siebert

    Carlo Siebert has been working as an AdWords freelancer for eight years. Next to this expertise, he has continuously extended his knowledge in online marketing and has given lectures in online marketing on a regular basis, as well as seminars and in-house trainings. Carlo also publishes articles in expert portals about online marketing. During his time as a freelancer, Carlo has advised and supported shops and service companies, as well as banks such as Sparkasse Finanzgruppe. At the moment, Carlo puts his AdWords knowledge into the software project www.ppcflow.com, which helps making the work with smaller and bigger accounts much easier.

    Session: 20 AdWords Tricks in 20 Minuten

  • Richard Fergie

    Richard uses data to help businesses spot opportunities and make the most of efficiencies. He loves PPC because the gap between analysis and action can be extremely quick. Working agency side since late 2008, Richard started his own consultancy (E-Analytica) in 2013 to enable him to do more of the stuff he likes to do and less of the stuff he doesn’t. In spite of what everyone tells you about running a small business this has gone pretty well; at E-Analytica there are still no timesheets.

    Session: Better bidding through "partial pooling"

  • Mustafa Filiz

    As head of SEA, Mustafa Filiz has been responsible for all national and international PPC & PSM activities at Douglas since 2014. Prior to this, Mustafa worked as head of SEM at hotel.de/HRS Group in Nürnberg and has also worked at the full service agencies TWT Interactive and planetactive/neo@Ogilvy in the fields of SEA, SEO and e-mail marketing.

    Session: PPC Inhousing

  • Martin Loss

    Martin Loss is a mobile solution specialist at Google and guides advertisers and Google teams on multiscreen performance solutions around apps, mobile UX, measurement, mobile search, and display. Martin has built up vast experiences in performance marketing and combines this with his learnings from different industries, e.g. travel, finance, and automotive. During his two-year stay in “mobile first” countries such as Indonesia – with its capital of Jakarta allegedly being most active city on Twitter – Martin could experience what drastic impact mobile has on society and industries.

    Session: Understanding and attributing the full value of mobile

  • Andreas Duscha

    Andreas Duscha has been leading the online marketing department at CEWE Stiftung & Co. KGaA since May 2012. Prior to this, Andreas was divisional director of the e-commerce center for trade at IfH Institut für Handelsforschung GmbH. Together with his team, he deals with questions of online marketing, especially with methods of online customer acquisition. Focus areas are the process of search engine marketing, mobile marketing measures, as well as target-group-specific communication via social media channels.

    Session: Erfolgreicher Markenaufbau im Netz - Etablierung einer neuen Marke in der Suchmaschine Google

  • Kai Rieke

    Kai Rieke is the director of online marketing at the company builder Project A Ventures andis responsible for the performance marketing of the different participations. Before this Kai Rieke was cofounder and manager of the Europe-wide dealing dating agency eDarling. As an online marketing expert Kai has been working in the “internet industry” since 1997 and has invested in several startups as an active business angel.