PPC & SEM Strategin im Interview: Elizabeth Marsten

PPC Masters»News »PPC & SEM Strategin im Interview: Elizabeth Marsten

Elizabeth Marsten - PPC Strategin PPC und Search Stretegin bei Portent Inc. (www.portent.com)Elizabeth Marsten liebt Marzipan, hat den schwarzen Gürtel in Kendo und spricht leidenschaftlich gern über Pay per Click. Seit 2006 ist sie als Senior Director bei Portent Inc. in den USA tätig und betreut dabei eine Reihe von Projekten in PPC, SEO, Social Media, Link Building u.v.m.


Neben dem Schreiben von eBooks und der Leitung von Webinaren zum Thema PPC, referiert sie außerdem regelmäßig auf großen Fachkonferenzen, um ihre Expertise in spannenden Vorträgen an das Publikum weiterzugeben.

Auf der PPC Masters lässt sie uns nun etwas tiefer in das spannende Feld des PPC Marketings blicken. Wir haben Elizabeth vorher um ein Interview gebeten:


PPC Masters: What are the different working areas and projects you work for?
Elizabeth:portent, inc.2 I work for Portent, Inc. which is a full service integrated internet marketing agency. That means we do everything – site design and production, SEO, PPC, link building, copywriting and social media. Personally, as the Vice President of Search Marketing, I manage the PPC department directly and manage the Directors of SEO and Social Media, who manage their own respective teams. I spend a lot of time doing conferences and teaching PPC to all levels of experience around the country and within my company.


PPC Masters: Have you been to Germany before? If so, did you like it?
Elizabeth: I have never been to Germany before! I am very excited and looking forward to seeing Hamburg and Lübeck, as I am huge fan of marzipan candy.


PPC Masters: What are you expecting of a German PPC/SEA conference?
Elizabeth: Honestly, I’m not sure since it’s a brand new conference, which is super exciting. I am honored to have been selected to take part in this first event. (I am expecting that there will be a lot of beer afterwards.)


PPC Masters: Could you give us a little sneak-preview what your session will be about?
Elizabeth: That hasn’t been discussed with me yet, so I’m not sure, as I’d like to tailor it to the audience. You can be assured that it will be packed full of geeky PPC stuff. I have been known to throw in a Chuck Norris PPC joke here and there as well.


PPC Masters: What hobbies do you have?
Elizabeth: I do Kendo, a Japanese martial art. I am a 5th degree blackbelt, captain of my regional team and a former member of the US Team to the World Championships. I also make Christmas ornaments for fun and sell them on the web.


PPC Masters: What haven’t we asked you (and what would you like to answer?)
Elizabeth: I don’t speak any German, other than a few food words. I absolutely love to talk about PPC, anytime. Attendees at the conference should feel free to come right up and start asking any questions or challenge any points I make in my presentation. In fact, I want them to!


Wer Elizabeth Marsten live erleben möchte, kann zur PPC Masters kommen, ihren Vortrag verfolgen oder sie im Meet the Speakers (ab 18:30 Uhr) persönlich treffen.

Wir bedanken uns für das Interview und freuen uns auf diesen interessanten Vortrag!

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